21st November 2025 – (Hong Kong) Landmark is ushering in a fresh chapter of festive magic in Central with Noëlia at Landmark: Joy Begins With Giving, its most ambitious holiday installation to date. From 21st November 2025 to 1st January 2026, Landmark Atrium will be transformed into a French château‑inspired winter village rising 11 metres high and stretching 30 metres across. The immersive showcase features Hong Kong’s largest interactive Wishing Lake, a sweeping slide and curated photo spots, creating a memorable seasonal experience.
Alexander Li, Director and Head of Retail, Hong Kong & Macao at Hongkong Land, said Landmark has long been synonymous with Central’s festive spirit. He added that Noëlia and the wider partnership with the Hong Kong Tourism Board reaffirm a commitment to keeping Central vibrant, aligning with the ongoing Tomorrow’s CENTRAL transformation to deliver unique experiences for all.
A village of wishes and wonder will unfold beneath a towering lighthouse in the heart of Landmark Atrium. Visitors can discover Lake Lumière, billed as Hong Kong’s largest interactive Wishing Lake, where guests cast enchanted coins as a dedication to someone special. The experience triggers a 12-by-12‑metre LED canvas to illuminate, evoking tales of mystical guardians carrying wishes into Noëlia’s magical realm.
For a dash of excitement, the Starlit Slide offers an 8‑metre descent through the village for both children and adults. Guests can also visit the Festive Photo Studio by Don’t Lxxk Up, the Korean trendsetter, to capture keepsakes with Noëlia’s villagers.
Passing through the Noëlia Golden Gateway reveals new delights at every turn: an 11‑metre lighthouse crowned by a circling owl and a drifting airship animating the winter skyline. Interactive vignettes bring the village to life, from the Grand Chime where gingerbread figures appear with each toll, to the Livres & Lumières bookshop puffing smoke from its chimney, the Curious Courier’s whimsical hot‑air balloons, and the Floured & Frosted cake shop with eye‑catching confections. A vintage‑inspired sidecar photo spot invites friends and families to share a playful moment.
In Theo’s Studio, Baccarat’s grand crystal chandelier casts a warm glow over gift boxes, ornaments and candles in signature red, while the neighbouring Silver Reverie window by Christofle presents iconic silver collections, adding artisanal elegance and glittering reflections to Noëlia’s streetscape.
Every half hour, a choreographed light show sweeps across façades and kinetic details, enveloping the village in a sparkling cascade that celebrates generosity and imagination. A curated range of Noëlia merchandise is on sale at The Gift Shop on G/F, Landmark Atrium, allowing visitors to take home a piece of the village.
Admission to the full Noëlia experience is ticketed, with all proceeds from stage passes and merchandise donated to SideBySide, a local charity supporting and empowering young people in rehabilitation.
Landmark is also rolling out Joyful Wishes Rewards from 20 November to 26 December 2025. Shoppers can earn up to 5x BESPOKE Rewards Points and receive shopping vouchers worth up to HK$4,200, alongside curated festive treats and gifts valued at up to HK$2,588 from Mandarin Oriental, Caviar House & Prunier, Christofle and others. For the first time, complimentary stage passes to Noëlia will be offered to shoppers. Customers using AMEX Centurion, The Platinum Card or American Express Peninsula Platinum Cards can access AMEX‑exclusive Bonus Rewards to maximise their benefits.
